Blue Star Limited launches new range of ‘Best-in-Class Affordable’ Room ACs

Chandigarh, May 9, 2023: Blue Star Limited, today unveiled its new comprehensive range of ACs including a ‘best-in-class affordable’ range and a ‘flagship premium’ range, for this summer season. Overall, the Company has launched nearly 75 models across the spectrum of inverter, fixed speed, and Window ACs, and across price points to cater to every consumer segment.

This new range comprises 3-star, 4-star, and 5-star inverter split air conditioners which are available in various cooling capacities ranging from 0.8 TR to 2 TR at attractive prices starting from Rs 29,990.

Speaking to the Press at a conference held in Chandigarh, B Thiagarajan, Managing Director, Blue Star Limited, said, “With a strong focus on self-reliance, by aligning ourselves to the ‘Make in India’ initiative and leveraging on the PLI scheme by the Indian Government, we take immense pride in the fact that Blue Star Climatech Limited’s new automated and smart plant at Sri City is now operational. With this Plant in place, Blue Star intends to leverage the synergies between the Company and this Plant, to enable Blue Star to further accelerate growth in the room ACs segment, especially in Tier 2, 3, 4, and 5 markets, apart from Tier 1. Blue Star will continue to invest in expanding the distribution footprint, enhancing R&D capabilities and brand building. All of this, in turn, will enable us to roll out affordable best-in-class room ACs. Our new range of room ACs for 2023 strongly recapitulates our focus in this direction.”

The new range is embedded with various customer-friendly features and specifications such as ‘Turbo Cool’ for fast cooling; Convertible 5-in-1 cooling where the customer can vary the cooling capacity upwards or downwards; NanoBlu Protect Technology and Hydrophilic ‘Blue Fin’ coating, for both IDUs and ODUs, to prevent coil corrosion and leakage, and for longer life, respectively; ‘Eco-Mode’ for energy-saving; ‘Comfort Sleep’ function that auto-adjusts the AC temperature during night time for better comfort of occupants as well as for power saving; 4-way swing for uniformity; and ‘Self-Diagnosis’ for easy troubleshooting. Besides, these ACs have a metal enclosure for their PCBs to ensure additional safety.

Another important aspect of Blue Star’s inverter ACs is that they have a wide operating voltage range, thus eliminating the need for an external voltage stabiliser. While this results in savings on the cost of the stabiliser, it also does away with the need for space to mount one beside the AC.

The Company has also rolled-out a one-of-its-kind ‘Smart Inverter Split ACs,’ that have unique and smart features such as Customised Sleep where one can preset the temperature, fan speed and on/off of the AC every hour for a 12-hour period. In addition, it offers a Scheduler, multi grouping of up to 15 ACs, and remote service support through an app. With Voice Command Technology, customers can operate their ACs through their smart devices such as Amazon Alexa or Google Home through English or Hindi voice commands.

The Company’s ACs with ‘Hot & Cold Inverter Technology,’ can operate even in extremely low temperatures. Blue Star has developed one model which can operate at ambient temperatures of down to -10°C specifically designed for markets such as Srinagar, and another range that can operate at ambient temperatures of down to -2°C for locations in the rest of the country that face harsh winters.

Finally, the Company’s new range that integrates comfort and health, ‘ACs with Anti-Microbial Filter,’ can effectively filter out harmful microbes and particulate matter. Customers can also operate these ACs as Air-Purifiers, especially in the winters.

Since the Company’s foray into the residential ACs segment in 2011, Blue Star has grown from strength to strength in this segment, outperforming the industry year after year. The Company targets to achieve a market share of 15% by FY25 in the Room Air Conditioners segment.

The Company provides extended warranties and easy financing options for its products.